Client Research

Understanding Sasha's major clients :

•People tree : Japan :

•Simple cuts, simple bright colour for upholstery, yet pastels for fashion. Preferred paisley, floral, Kantha for upholstery. Accessories like bags, bags key ring, stuffed birds toy key chains and recycled sari items are very popular.

•Seerv: Maryland USA :

•Bold colours, bright Floral and stripes are often used. Wall hanging and tapestry of the collection Tree of life, with traditional techniques like bright colour, hand painted, kantha, embroidery with little embellishments and traditional mirror works are very popular.

Scarves :  Colours like blue, green, and pastels and white with Paisley and Bold burns.

Curtains : Colour like blue, sap green and brown 

•Anteurs  Du Monde: Verona, Italy:

Accessories made of recycled saris like bags and stoles and wallets are very popular. Colour like orange, Green, and Pastels brown are often used.

•Strawagando ;

Often used techniques and patterns are Kantha, floral and lines and checks. Colours that are in  constant claim are white and brown, pink, yellow and orange. Croatia is one of the traditional techniques that are used in a more contemporary manner. Bamboo mats are in huge demand.

•Toast :

Texture driven print and illustration often printed in blue, white, beige, and brown. Lines and geometry are another strong suit or style of this firm. 

Trend Forecast: Spring/Summer 2014by SEERV(Product Development team)      

For FAIR TRADE :

•Global mixed  Patterns with muted colour tones.

•Bold floral patterns inspired by spring gardens.

•A return to the past through vintage : inspired table cloths

•Traditional woven patterns.

•Printed towels inspired by nature